In our culture, saying “I don’t know” has a bad reputation. Admitting we’ll be making something up as we go along is a tough thing to do. It rubs against our pride. So we talk like we know what we’re doing. We pretend. We roleplay. And we always get through it. We don’t know how […]
At some point in your life, you realize that if you don’t do things, they won’t get done. If you’re trying to build a company, you’re the one that has to do it. If you want to ask that girl out, you’re the one that has to do it. If you want to start a […]
As I learn more about client work, there’s one piece of advice I would give to everyone – OVER communicate. And I don’t mean be constantly bugging them and asking them questions. That’s a pain. Instead, just keep them updated with what you are working on. People just like to know you’re working and making […]
Growing up, there’s an idea that often gets perpetuated. That time equals money. The fact is, time is far more valuable than money. And there are ways to make money that don’t necessarily take time. So don’t bill by the hour. Find ways to add lots of value immediately.
It’s easy to observe. It’s easy to scroll through the Facebook news feed or turn on the television. It’s easy to sit by and watch and consume what other people create. In fact, the creators want us to consume what others are creating. That’s how they make money. But we were meant to be creators. If […]
If you are struggling with a problem, chances are you need to simplify it. Things naturally breed complexity. Atrophy is real and complexity builds on itself. Embrace the complexity, but seek simplicity. The challenge is knowing when to simplify. Simplify too soon, and you’ll miss something important. Simplify too late and you’ve missed some key […]
There’s a distinct difference between those who are good at something and those that aren’t. I see this all the time in marketing. There are people who are really good at checking off boxes on a to-do list or at looking busy for their boss, but don’t drive real returns. Many careers allow these people […]
Stumbled across this gif the other day. Perhaps it’s not accurate for you, but it’s sure accurate everyday for me. And it’s OK to say I have no idea what I’m doing, but I’m also going to do everything I can to make it work.
From time-to-time I get the opportunity to consult with nonprofit organizations on their communications and marketing. The number one problem I see in these organizations is an inability to tell their story well. By creating a nonprofit organization, you are stating that you want to achieve a specific mission. This mission is the guidepost, the […]
Weekly, I consult with small and medium sized businesses. Typically, I talk to the business owner or manager since they aren’t large enough to have a full-time marketing person. At first they are looking for the marketing “silver bullet”. They want to know which channel (or channels) will provide the most money for them. Besides […]