The Main Thing

It’s easy to lose the main thing. When you are giving a talk, do you have a main thing you’d like to communicate? Does your business have a main goal? Do you have one big thing you want to accomplish each day?

We miss the main thing because it’s hard to focus on the main thing. It can be hard because:

• If we set a goal, there’s accountability
• With ideas and concepts, it takes work and thought to get to the main thing
• Focusing on the main thing requires discipline of thought and action
• It’s easier to do what we feel like than focus on the main thing

If you’re not getting the results you want in any area of your life, chances are you’ve missed the main thing. Try and find it, focus on it, build strategy around it, and then get moving.